behaviour design workshop

Would you like to keep your customers engaged?

Join a behaviour design workshop and understand your customer and the problem before you build solutions

Join a facilitated play based workshop where you and your colleagues will get to product concepts that improve customer experience and engagement through behaviour science, a common language and team work.

Structured design process

A structured play based design process and the right drivers can provide a transparent and good customer experience – and save you time and money. SPECIFII® behaviour design game is developed in a cooperation between the award winning  game company Serious Games Interactive, Aalborg University and Specifii.

Want to know how users feel and where they look on your website?

Get insights in how your users feel and what they look at on your website and learn insights and potential pains in order for you to create a better experience for your users.

User insights

workshop packages

Build your behaviour strategy with the SPECIFII® behaviour design toolbox and game. We can tailor a workshop for you 1-2 days to fit your needs.


Discover Workshop


  • Map user and business goal
  • Define your behaviour goal
  • Persona/customer empathy
  • What drives your customers?
  • User journey
  • Problem framing
  • SPECIFII® behaviour design game

Discover and define the why, the target customer and start building a behaviour strategy

Ideate & Build Workshop

  • Map user and business goal
  • Define your behaviour goal
  • Scenario mapping
  • Problem framing
  • Driver selection
  • Storyboarding
  • Brainstorming ideas
  • Sketching
  • SPECIFII®  behaviour design game

Ideate and build when your why and who are in place. Get stronger and innovative design concepts with behaviour research 

Tailor your own workshop

We tailor the content of workshop together

Plug & play from the behaviour design toolbox

Check out the behaviour design toolbox below

tailor your own workshop

Plug & play from the behaviour design toolbox.
Together we will tailor the workshop for you


  • Map customer and business goal
  • Define your behaviour goal
  • Persona/customer avatar
  • User journey
  • Problem framing
  • SPECIFII® behaviour design game



Ideate & Build

  • Driver selection
  • Brainstorming ideas
  • Scenario mapping
  • Storyboarding
  • User journey
  • Sketching
  • SPECIFII® behaviour design game


  • How persuasive are your ideas/sketches? Get an expert evaluation
  • Risks: Will your concepts backfire, lead to a surprise behaviour or other?
  • Other tests can be added including tests with relevant users/customers
  • SPECIFII® behaviour design game



what people say

“This a great way to get people to team together and discover new approaches for designing products.”

Craig Saila

Design Strategy Leader, Toronto

“It was a jampacked day with a nice blend of practical exercises to expand research process as well as theory to get a better understanding of the drivers of people in digital services. I deepened customer focus and explored new concepts around design.”

Janek Gonsal

Designer, Designit, Sydney

”Exciting workshop with lots of concrete examples and tools you can start applying from day 1. ”

Valentin Jørgensen

Designer, iPaper, Århus

“The workshop helped us to organise our design process, making us progressing faster and identify the relevant problems.
Anne, as a facilitator, is simply great, she was well-prepared and her guidance and explanations assisted us a lot, while keeping us focussed on our track to get to a better behaviour design.”

Dr. Christina Timko

Postdoc, Behavioural Economist, Ruhr-Universität Bochum

“I participated in a 1 day online behaviour design workshop with Specifii’s founder Anne-Kathrine. She is an engaged and empathic facilitator and communicates her knowledge about behaviour design so it’s easy to understand and apply. The workshop had a good structure and effective process for behaviour design to get from problem to innovative concepts to solve the problem. It was very enlightening and useful.”

Camilla Ferslev Feddersen

Customer Experience Transformist, cfactor

“What I really like about this facilitation tool is that it really helps people to participate in creating new ideas that they wouldn’t readily come up with on their own. The gaming mechanic really helps to prompt divergent thinking to uncover new opportunities for improving a conversion experience.”

Andrew Chak

Head of Experience Design, Wattpad, Toronto

“A gamified approach that aligns UX strategy with real value for customers. This could soon be a part of every product team’s toolkit.”

Michael Mancuso

Director of User Experience, Wiley, New York

Maturing Human-Centered Design at RBC Wealth Management has been essential to delivering meaningful customer and business value, and the SPECIFII® Behaviour Design virtual workshop helped our practice give a significant step towards achieving that goal. We partnered with Anne to embark on the journey of exploring, framing, and designing a tailored training experience for our X1 team. Her ability to understand our needs and to prepare a learner-centric experience was remarkable; truly, she went above and beyond on every phase of the process. The consistent feedback I received from the senior researchers and designers is that the content and the learnings were fantastic. We are looking forward to continuing partnering with Anne on further Behavioural Design training.

Andres Ospina

Director Human Centered Design, RBC, Toronto

previous workshops

Royal Bank of Canada remote workshop

what you get

A behaviour design workshop gives you a behaviour strategy. It is a structured design process and an effective process to brainstorm and prioritize ideas.  A team process that lead to fast product concepts supported with research e.g. from psychology.

Behaviour research

You will get stronger arguments for your design choices to reach target (e.g. increase sales). Include more than 70 drivers e.g. from psychology and engage, motivate and help the customer with transparent design.

Play with SPECIFII® behaviour design game

The game support the execution of the design process and challenge and motivate the team work.

Get a common language

The process invites to give you a common language working with behaviour design.

meet the facilitator

Anne-Kathrine Kjær Christensen is founder of SPECIFII® and SPECIFII® behaviour design game. She is an expert in behaviour design, and she has a master from the elite study Persuasive Design (cum laude).

Anne-Kathrine has worked for agency, public and private companies e.g. Telenor, DFDS and Kristeligt Dagblad, and she has done presentations about behaviour design at meetups, at companies and at conferences e.g. Customer Experience conference at Børsen in 2018 and at ConversionBoost 2019.

get an offer

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