Services
Experience the play based behaviour design process with the SPECIFII® behaviour design game, build your behaviour strategy and end up with valuable concepts to change a behaviour and help your customers. Onboard with an introduction of 3-hours or go directly to our training, facilitator package or behaviour design sprint – all tailored to your needs. You decide if we meet remote – or in your office.
You ca
You ca
Introduction - quick edition
3-hour workshop
- Introduction to the SPECIFII® behaviour design process – quick edition
- Get from problem to design concept in just 3 hours.
- Experience the SPECIFII® behaviour design game
- Learn and apply a tailored selection of drivers to your specific case.
Training - digging deeper
1 or 2 days workshop
- Behaviour design training for you and your team – learn by doing
- 1-2 days with your specific case to help a user reach the target behaviour.
- Experience the SPECIFII® behaviour design game
- Get the drivers – learn and apply a tailored selection of drivers to your specific case.
Behaviour design sprint
5-days sprint
Behaviour design training for you and your team – learn by doing- 5 days with your specific case to help a user reach the target behaviour.
- Experience the SPECIFII® behaviour design game
- Get the drivers – learn and apply a tailored selection of drivers to your specific case.
Become the facilitator
3-days
You will learn to facilitate
- 1 or more from your team become behaviour design facilitators.
- SPECIFII® behaviour design game included!
- Get the drivers and other parts of the toolbox – learn, apply & tailor with your team
Meet the facilitator
Anne-Kathrine Kjær Christensen is founder of SPECIFII® and SPECIFII® behaviour design game. She is an expert in behaviour design, and she has a master from the elite study Persuasive Design (cum laude).
Anne has facilitated several behaviour design workshops – both remote and physical. She has been a co-producer to some of the research she includes in the behaviour design process and has worked for agency, public and private companies e.g. Telenor, DFDS and Kristeligt Dagblad. Furthermore she has done presentations about behaviour design at meetups, at companies and at conferences e.g. Customer Experience conference at Børsen in 2018 and at ConversionBoost 2019.

what people say
“This a great way to get people to team together and discover new approaches for designing products.”
“A gamified approach that aligns UX strategy with real value for customers. This could soon be a part of every product team’s toolkit.”
“Maturing Human-Centered Design at RBC Wealth Management has been essential to delivering meaningful customer and business value, and the SPECIFII® Behaviour Design virtual workshop helped our practice give a significant step towards achieving that goal. We partnered with Anne to embark on the journey of exploring, framing, and designing a tailored training experience for our X1 team. Her ability to understand our needs and to prepare a learner-centric experience was remarkable; truly, she went above and beyond on every phase of the process. The consistent feedback I received from the senior researchers and designers is that the content and the learnings were fantastic. We are looking forward to continuing partnering with Anne on further Behavioural Design training.“
“What I really like about this facilitation tool is that it really helps people to participate in creating new ideas that they wouldn’t readily come up with on their own. The gaming mechanic really helps to prompt divergent thinking to uncover new opportunities for improving a conversion experience.”
”Exciting workshop with lots of concrete examples and tools you can start applying from day 1. ”
“The workshop helped us to organise our design process, making us progressing faster and identify the relevant problems.
Anne, as a facilitator, is simply great, she was well-prepared and her guidance and explanations assisted us a lot, while keeping us focussed on our track to get to a better behaviour design.”
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Creative Process
Our creative process consists of 5 phases





Previous workshops
Pictures from some of the previous workshops – both remote and physical.






Let’s play!
Fill in the info and you will hear from us ASAP – and within 24 hours.