Learn & Play
Do you want to play?
SPECIFII® behaviour design game is developed in cooperation between the price winning game company Serious Games Interactive and Specifii.
Serious Games Interactive has developed +150 digital and +30 physical learning games – and won awards for several of them.
DRIVERS
PHASES
TEAMS
WINNER
1 hour Personal consultancy
How can you apply the tools from the Specifii® behaviour design toolbox? How do we evaluate persuasiveness ? Get 1 hour personal consultancy – no charge.
You decide what we focus on
Behaviour Strategy
The Specifii® Behaviour Design Game consists of 6 phases in building a behaviour design strategy. Divided into minimum 2 teams the participants build a behaviour design strategy through fun and engaging exercises. Points are given to the team, who solved the exercise to the fulliest. The team with most points wins.
SPECIFII® Behaviour design toolbox
Overview of tools from the SPECIFII® behaviour design toolbox. The toolbox is developed in cooperation between Aalborg University and Specifii. The specific choice of tools will be tailored to your specific case.
Discover
- Impact mapping – mapping customer and business goal
- Formulate and define your behaviour goal
- Persona/customer avatar
- User journey
- Problem framing
- SPECIFII® behaviour design game
- SPECIFII® behaviour strategy
Ideate & Build
- SPECIFII® driver funnel
- Brainstorming
- Scenario mapping
- Storyboarding
- User journey
- Sketching
- SPECIFII® behaviour design game
- SPECIFII® behaviour strategy
Evaluate
- Expert evaluation: How persuasive are your ideas/sketches?
- Risks: Will your concepts backfire, lead to a surprise behaviour or other?
- Other tests can be added including tests with relevant users/customers
- SPECIFII® behaviour design game
- SPECIFII® behaviour strategy
Don't miss out
Get information about events and news regarding the SPECIFII® behaviour design game & toolbox.
