Learn & Play

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SPECIFII® behaviour design game is developed in cooperation between the price winning game company Serious Games Interactive and Specifii.

Serious Games Interactive has developed +150 digital and +30 physical learning games – and won awards for several of them. 

DRIVERS

PHASES

TEAMS

WINNER

1 hour Personal consultancy

How can you apply the tools from the Specifii® behaviour design toolbox? How do we evaluate persuasiveness ? Get 1 hour personal consultancy – no charge.

You decide what we focus on

 

Behaviour Strategy

Build a behaviour strategy – this is just 1 tool from the SPECIFII® behaviour design toolbox. Download it – no charge. You can also get help to build your behaviour strategy to reach a target behaviour supporting a business goal.

SPECIFII® Behaviour design toolbox

Overview of tools from the SPECIFII® behaviour design toolbox.  The toolbox is developed in cooperation between Aalborg University and Specifii. The specific choice of tools will be tailored to your specific case.

 Discover

  • Impact mapping – mapping customer and business goal
  • Formulate and define your behaviour goal
  • Persona/customer avatar
  • User journey
  • Problem framing
  • SPECIFII® behaviour design game
  • SPECIFII® behaviour strategy

 

 

Ideate & Build

  • SPECIFII® driver funnel
  • Brainstorming
  • Scenario mapping
  • Storyboarding
  • User journey
  • Sketching
  • SPECIFII® behaviour design game
  • SPECIFII® behaviour strategy

Evaluate

  • Expert evaluation: How persuasive are your ideas/sketches? 
  • Risks: Will your concepts backfire, lead to a surprise behaviour or other?
  • Other tests can be added including tests with relevant users/customers
  • SPECIFII® behaviour design game
  • SPECIFII® behaviour strategy

 

 

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Get information about events and news regarding the SPECIFII® behaviour design game & toolbox.

 

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