behaviour design workshop

Would you like to keep your customers engaged?

Join a behaviour design workshop and understand your customer and the problem before you build solutions

Join a facilitated play based workshop where you and your colleagues will get to product concepts that improve customer experience and engagement through behaviour science, a common language and team work.

Structured design process

A structured play based design process and the right drivers can provide a transparent and good customer experience – and save you time and money. SPECIFII® behaviour design game is developed in a cooperation between the award winning  game company Serious Games Interactive, Aalborg University and Specifii.

1 day workshop packages

Build your behaviour strategy with the SPECIFII® behaviour design toolbox and game

1

Discover Workshop

 

  • Map user and business goal
  • Define your behaviour goal
  • Persona/customer avatar
  • What drives your customers?
  • User journey
  • Problem framing
  • SPECIFII® behaviour design game

Discover and define the why, the target customer and start building a behaviour strategy

Ideate & Build Workshop

  • Map user and business goal
  • Define your behaviour goal
  • Scenario mapping
  • Problem framing
  • Driver selection
  • Storyboarding
  • Brainstorming ideas
  • Sketching
  • SPECIFII®  behaviour design game

Ideate and build when your why and who are in place. Get stronger and innovative design concepts with behaviour research 

Tailor your own workshop

We tailor the content of workshop together

Plug & play from the behaviour design toolbox

Check out the behaviour design toolbox below

tailor your own workshop

Plug & play from the behaviour design toolbox.
Together we will tailor the workshop for you

 Discover

  • Map customer and business goal
  • Define your behaviour goal
  • Persona/customer avatar
  • User journey
  • Problem framing
  • SPECIFII® behaviour design game

 

 

Ideate & Build

  • Driver selection
  • Brainstorming ideas
  • Scenario mapping
  • Storyboarding
  • User journey
  • Sketching
  • SPECIFII® behaviour design game

Evaluate

  • How persuasive are your ideas/sketches? Get an expert evaluation
  • Risks: Will your concepts backfire, lead to a surprise behaviour or other?
  • Other tests can be added including tests with relevant users/customers
  • SPECIFII® behaviour design game

 

 

previous workshops

what people say

“This a great way to get people to team together and discover new approaches for designing products.”

Craig Saila

Design Strategy Leader, Toronto

“It was a jampacked day with a nice blend of practical exercises to expand research process as well as theory to get a better understanding of the drivers of people in digital services. I deepened customer focus and explored new concepts around design.”

Janek Gonsal

Designer, Designit, Sydney

”Exciting workshop with lots of concrete examples and tools you can start applying from day 1. ”

Valentin Jørgensen

Designer, iPaper, Århus

“What I really like about this facilitation tool is that it really helps people to participate in creating new ideas that they wouldn’t readily come up with on their own. The gaming mechanic really helps to prompt divergent thinking to uncover new opportunities for improving a conversion experience.”

Andrew Chak

Head of Experience Design, Wattpad, Toronto

“A gamified approach that aligns UX strategy with real value for customers. This could soon be a part of every product team’s toolkit.”

Michael Mancuso

Director of User Experience, Wiley, New York

what you get

A behaviour design workshop gives you a behaviour strategy. It is a structured design process and an effective process to brainstorm and prioritize ideas.  A team process that lead to fast product concepts supported with research e.g. from psychology.

Behaviour research

You will get stronger arguments for your design choices to reach target (e.g. increase sales). Include more than 70 drivers e.g. from psychology and engage, motivate and help the customer with transparent design.

Play with SPECIFII® behaviour design game

The game support the execution of the design process and challenge and motivate the team work.

Get a common language

The process invites to give you a common language working with behaviour design.

meet the facilitator

Anne-Kathrine Kjær Christensen is founder of SPECIFII® and SPECIFII® behaviour design game. She is an expert in behaviour design, and she has a master from the elite study Persuasive Design (cum laude).

Anne-Kathrine has worked for agency, public and private companies e.g. Telenor, DFDS and Kristeligt Dagblad, and she has done presentations about behaviour design at meetups, at companies and at conferences e.g. Customer Experience conference at Børsen in 2018 and at ConversionBoost 2019.

get an offer

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