Behaviour Design sprint
A behaviour design sprint is 5 days, but it’s also possible to do minor setups for a few days or even a few hours.
From idea to product concept
Do you experience challenges like keeping customers or engaging them?
Understand your customer and the problem before you build solutions
Join a facilitated play based design process where you and your colleagues with a common language, behaviour science and team work in 5 days will get to a product concept, you will test to improve customer experience and engagement.
Structured design process
A structured play based design process and the right drivers can provide a transparent and good customer experience – and save you time and money. SPECIFII® behaviour design game is developed in a cooperation between the award winning game company Serious Games Interactive, Aalborg University and Specifii.
Our design sprint consists of 5 phases
How do your customer feel?
As part of our design sprint we test our concepts. Together with Userneeds we offer you the opportunity to figure out how your customers feel. With eye tracking technology and emotional response identification we can test how your website performs and how it influences your users emotions.
what you get
A behaviour design sprint has more things in common with a design sprint. It is a structured design process and an effective process to brainstorm and prioritize ideas. A team process that lead to fast product concepts.
Includes behaviour research
You will get stronger arguments for your design choices to reach target (e.g. increase sales). Include drivers from psychology and engage, motivate and help the customer with transparent design.
Includes SPECIFII® behaviour design game
The game support the execution of the design process and challenge and motivate the team work.
Facilitated by consultant Anne-Kathrine Kjær Christensen
Anne is founder of the game, has a master in Persuasive Design, experience from design processes from several companies and 10 years of experience from companies like Telenor, DFDS and Kristeligt Dagblad.
Invites for a common language
The process invites to give you a common language working with behaviour design.
previous behaviour design sprints
what people say
Anne’s workshop is an innovation in itself. Love the way she combined Design Sprint frameworks with academical Behavioural Design principles to create a completely new workshop, which allowed me to ebnable creative problem solving and approach cjhallenge from multiple perspectives.
Anne from Specifii has created a fresh and fun take on the design sprint with eye opening insights into the realm of behavioural psychology. As designers, we should do more of this.”
meet the facilitator
Anne-Kathrine Kjær Christensen is founder of SPECIFII® and SPECIFII® behaviour design game. She is an expert in behaviour design, and she has a master from the elite study Persuasive Design (cum laude).
Anne-Kathrine has worked for agency, public and private companies e.g. Telenor, DFDS and Kristeligt Dagblad, and she has done presentations about behaviour design at meetups, at companies and at conferences e.g. Customer Experience conference at Børsen in 2018 and at ConversionBoost 2019.