We offer behaviour design training – learn drivers and tools including the behaviour strategy from the SPECIFII® behaviour design toolbox. Are you a UX’er, designer, business developer, product manager or UX manager? We tailor packages for you. You can also tailor your own


Drivers - online access




Klippekort/ Voucher


Get a behaviour design advisor. You choose what we focus on – can be:

  • Add drivers to your ideation phase
  • Get the behaviour strategy and build with your team on your specific case to reach a behaviour goal
  • Session on what how to select drivers There are more than 70 drivers..which fit your case?




Behaviour design game

Sherlock Holmes


Creative Process

Our creative process consists of 5 phases

Meet the facilitator

Anne-Kathrine Kjær Christensen is founder of SPECIFII® and SPECIFII® behaviour design game. She is an expert in behaviour design, and she has a master from the elite study Persuasive Design (cum laude).

Anne-Kathrine has worked for agency, public and private companies e.g. Telenor, DFDS and Kristeligt Dagblad, and she has done presentations about behaviour design at meetups, at companies and at conferences e.g. Customer Experience conference at Børsen in 2018 and at ConversionBoost 2019.

what you get

A behaviour design workshop gives you a behaviour strategy. It is a structured design process and an effective process to brainstorm and prioritize ideas.  A team process that lead to fast product concepts supported with research e.g. from psychology.

Behaviour research

✔    70 drivers from psychology, behavioural economics and rhetoric

✔    Create innovative ideas

✔    To engage, motivate and help your user reach target behaviour

✔    Improve design discussions and get  stronger arguments for your design choices

Play with the SPECIFII® behaviour design game

The game support the execution of the design process and challenge and motivate the team work.

Get a common language

The process invites to give you a common language working with behaviour design.

Let’s play! 

Fill in the info and you will hear from us ASAP – and within 24 hours.

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