Join the workshop

Read about the conference

The workshop is 4 hours and part of the Persuasive Technology Conference April 20-23, 2020 in Aalborg. To join the workshop sign up to the conference 

Experience this in the 4 hour workshop

The workshop is open for all participants joining the Persuasive Technology Conference April 20-23 2020 in Aalborg. Participants can be these within the field:

  • Researchers
  • Students
  • Practitioners 
  • Teachers
  • Others


"Users are overloaded with digital solutions and information, both private and at work, thus behaviour design should be an integrated perspective in any design process. Good digital solutions relieve the user, without limiting the possibility for independent choices. It’s not only about usability, but also about motivation and transparency and about respecting the users’ preconditions and needs."

 A play based structured design process

Selection of drivers. The target behaviour, the user and research will help navigate and choose from more than 70 drivers from psychology and rhetoric

Sketches with concept(s) exploiting selected drivers to reach target behaviour


Do you have questions?

Who can join?

Anne-Kathrine Kjær Christensen

Anne-Kathrine Kjær Christensen

Mobile: +45 40896007

E-mail: anne@specifii.dk

  • Owner of the consultancy Specifii
  • Founder SPECIFII™  behaviour design game to facilitate the behaviour design sprint
  • Customer Experience consultant
  • Has worked for agency, public and private companies e.g. Telenor, DFDS and Kristeligt Dagblad
  • Has done presentations about behaviour design at meetups, at companies and at conferences 
  • Has been part of the design process for several companies 
  • Has a master from the elite study Persuasive Design (cum laude)
  • Is co-author of research articles about behaviour design

Open to all conference participants

Workshop at the Persuasive Technology Conference April 20-23 in Aalborg

Research & play

Join this hands-on workshop and try the SPECIFII® behaviour design game. The game is included in a 5-days behaviour design sprint with a structured user driven design process.

In this workshop you will play the game, learn the theoretical and methodological underpinning of the sprint and apply drivers from research in sketches to end up with design concepts.

SPECIFII behaviour design game is developed in a cooperation between the award winning  game company Serious Games Interactive, Aalborg University and Specifii.




Meet the facilitator

Contact the facilitator

Anne-Kathrine Kjær Christensen

Anne-Kathrine Kjær Christensen

E-mail: anne@specifii.dk

Phone number: +45 40896007 

Anne-Kathrine Kjær Christensen

 Anne: anne@specifii.dk   Phone: + 45 40896007

About the game

Meet the game developers

Serious Games Interactive

Peter Josef Kuczynski (PJ)

PJ is creative manager and develop the SPECIFII behaviour design game with his team with content from facilitator and Customer Experience Consultant Anne from Specifii and Aalborg University.

Serious Games Interactive has developed +150 digital and +30 physical learning games - and won awards for several of them. The company was founded in 2006 - Gametools joined in 2016. 


Facilitated behaviour design sprint

Sandra Burri Gram-Hansen

Behaviour Design Sprint - let's play a game

More than 70 drivers from psychology and rhetoric

An earlier version of the game is tested in Danmark, US and Canada with teams in larger companies and agencies

Inviteres to a common language and solution

Facilitate team work and a structured play based design process 

Challenges, motivates and engages

Assistant Professor and PhD in Persuasive Design, Aalborg University

Sign up

SPECIFII behaviour design game is developed in cooperation between the price winning game company Serious Games Interactive, Aalborg University and Specifii.

Sign up

Sandra contributes both in the development of the game and the sprint.

Participants in the workshop will experience part of the behaviour design sprint and the game.