Behaviour Design sprint

A behaviour design sprint is 5 days, but it’s also possible to do minor setups for a few days or even a few hours.

From idea to product concept

Do you experience challenges like keeping customers or engaging them?

Understand your customer and the problem before you build solutions

Join a facilitated play based design process where you and your colleagues with a common language, behaviour science and team work in 5 days will get to a product concept, you will test to improve customer experience and engagement. 

Structured design process

A structured play based design process and the right drivers can provide a transparent and good customer experience – and save you time and money. SPECIFII® behaviour design game is developed in a cooperation between the award winning  game company Serious Games Interactive, Aalborg University and Specifii.

Kreativ Proces

Our design sprint consists of 5 phases

Hvad føler dine kunder?

Som en del af vores designsprint tester vi vores koncepter. Sammen med Userneeds vi tilbyder dig muligheden for at finde ud af, hvordan dine kunder har det. Med øjensporingsteknologi og identifikation af følelsesmæssig respons kan vi teste, hvordan dit websted fungerer, og hvordan det påvirker dine brugers følelser.

hvad du får

A behaviour design sprint has more things in common with a design sprint. It is a structured design process and an effective process to brainstorm and prioritize ideas.  A team process that lead to fast product concepts.

Includes behaviour research

You will get stronger arguments for your design choices to reach target (e.g. increase sales). Include drivers from psychology and engage, motivate and help the customer with transparent design.

Includes SPECIFII® behaviour design game

Spillet understøtter udførelsen af designprocessen og udfordrer og motiverer teamarbejdet.

Facilitated by consultant Anne-Kathrine Kjær Christensen

Anne is founder of the game, has a master in Persuasive Design, experience from design processes from several companies and 10 years of experience from companies like Telenor, DFDS and Kristeligt Dagblad.

Invites for a common language

Processen inviterer til at give dig et fælles sprog, der arbejder med adfærdsdesign.

previous behaviour design sprints

hvad folk siger

Anne’s workshop is an innovation in itself. Love the way she combined Design Sprint frameworks with academical Behavioural Design principles to create a completely new workshop, which allowed me to ebnable creative problem solving and approach cjhallenge from multiple perspectives. 

Tomas Budrys

Business developer, MeetinVR

Anne from Specifii has created a fresh and fun take on the design sprint with eye opening insights into the realm of behavioural psychology. As designers, we should do more of this.”

Frank Thomsen

Designer & Frontend udvikler, Magenta

meet the facilitator

Anne-Kathrine Kjær Christensen er grundlægger af SPECIFII® og SPECIFII® adfærdsdesignspil. Hun er ekspert i adfærdsdesign, og hun har en kandidat fra elitestudiet Persuasive Design (cum laude).

Anne-Kathrine har arbejdet for bureauer, offentlige og private virksomheder f.eks. Telenor, DFDS og Kristeligt Dagblad, og hun har holdt præsentationer om adfærdsdesign ved meetups, hos virksomheder og på konferencer f.eks. Kundeoplevelseskonference på Børsen i 2018 og ConversionBoost 2019.

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