Behaviour design game
Specifii® Behaviour Design Game is developed in cooperation between the price winning game company Serious Games Interactive, Aalborg University and Specifii.
The game facilitate a structured play based design process and includes insights from psychology, behavioural economics and rhetoric.
SPECIFII® adfærdsdesign spil udviklet i cooperation between the price winning game company Serious Games Interactive, Aalborg University and Specifii.
Serious Games Interactive has developed +150 digital and +30 physical learning games – and won awards for several of them. The company was founded in 2006 – Gametools joined in 2016.
the game flow
The Specifii® Behaviour Design Game consists of 6 phases in building a behaviour design strategy. Divided into minimum 2 teams the participants build a behaviour design strategy through fun and engaging exercises. Points are given to the team, who solved the exercise to the fulliest. The team with most points wins.
Situation & Tech
Includes behaviour research
You will get stronger arguments for your design choices to reach target (e.g. increase sales). Include more than 70 drivers e.g. from psychology and engage, motivate and help the customer with transparent design.
Challenge and motivate
Spillet understøtter udførelsen af designprocessen og udfordrer og motiverer teamarbejdet.
Invites to a common language
Processen inviterer til at give dig et fælles sprog, der arbejder med adfærdsdesign.