remote behaviour design workshop for a german research project
The research project is called the GOAL project and is funded by the German Federal Ministry of Education & Research. Several universities are part of the project. Specifii facilitated a 1-day remote behaviour design workshop for some of the participants from Ruhr University Bochum.
The team build a behaviour strategy to reach the behaviour goal.
Selection of drivers
The behaviour strategy helped tailor and choose from more than 70 drivers from psychology, behavioural economics and rhetoric
Strategic behaviour design process
From behaviour goal to concepts to achieve the goal in just a few hours
Process with exercises
Tailored selection of drivers
Do you also want a behaviour design workshop and build a behaviour strategy to reach a target behaviour? Then contact us to play.