Behaviour design game

let’s play!

Specifii® Behaviour Design Game is developed in cooperation between the price winning game company Serious Games Interactive, Aalborg University and Specifii.

The game facilitate a structured play based design process and includes insights from psychology, behavioural economics and rhetoric.

SPECIFII® BEHaVIOUR

DESIGN GAME

SPECIFII® behaviour design game is developed in cooperation between the price winning game company Serious Games Interactive, Aalborg University and Specifii.

Serious Games Interactive has developed +150 digital and +30 physical learning games – and won awards for several of them. The company was founded in 2006 – Gametools joined in 2016. 

DRIVERS

PHASES

minimum TEAMS

WINNER

the game flow

The Specifii® Behaviour Design Game consists of 6 phases in building a behaviour design strategy. Divided into minimum 2 teams the participants build a behaviour design strategy through fun and engaging exercises. Points are given to the team, who solved the exercise to the fulliest. The team with most points wins.

Company

User

Situation & Tech

Behaviour Goal

Problem

Drivers

get this

Includes behaviour research

You will get stronger arguments for your design choices to reach target (e.g. increase sales). Include more than 70 drivers e.g. from psychology and engage, motivate and help the customer with transparent design.

Challenge and motivate

The game support the execution of the design process and challenge and motivate the team work.

Invites to a common language

The process invites to give you a common language working with behaviour design.

Let’s Play

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