create great customer experiences
Persuasive Technology Conference April 20-23 in Aalborg
Join this hands-on workshop and try the SPECIFII® behaviour design game. In the 4 hour workshop you will try an appetizer to a 5-days behaviour design sprint with a structured user driven design process.
What we do
Specifii is a digital agency that works to increase customer engagement, create great customer experiences, and change user behavior – through involving customers in product development and engaging customers with drivers from psychology, rhetoric, and neuroscience.
Join a facilitated play based workshop where you and your colleagues will get to product concepts that improve customer experience and engagement through behaviour science, a common language and team work.
A behavioral design sprint has several things in common with a design sprint. It is a structured design process and an effective process for brainstorming and prioritizing ideas. A team process that quickly takes you from issue to solution.
Specifii helps business understand their customers and develop solutions that dictate the desired behavior. With expertise in behavioural design, Specifii can tackle whatever obstacle your company might experience.
SPECIFII® behaviour design game is developed in cooperation between the price winning game company Serious Games Interactive, Aalborg University and Specifii. The game invites to a common language and solution and facilitate a structured play based design process by challenging, motivating and engaging the participants.
Why behaviour design
You get stronger arguments for design choices to reach the goal (eg increased sales). With the help of behavioural research, including drivers from psychology, you can engage, motivate and help the customer with transparent design.
what people say
“This a great way to get people to team together and discover new approaches for designing products.”
“It was a jampacked day with a nice blend of practical exercises to expand research process as well as theory to get a better understanding of the drivers of people in digital services. I deepened customer focus and explored new concepts around design.”
”Exciting workshop with lots of concrete examples and tools you can start applying from day 1. ”
“What I really like about this facilitation tool is that it really helps people to participate in creating new ideas that they wouldn’t readily come up with on their own. The gaming mechanic really helps to prompt divergent thinking to uncover new opportunities for improving a conversion experience.”
“A gamified approach that aligns UX strategy with real value for customers. This could soon be a part of every product team’s toolkit.”
Don’t hesitate to contact us if you have any questions.